FUN. MOTIVATING. INSPIRING. CREATIVE. FAST PACED. EXHAUSTING…
Last week I attended my first Fashion Week – EVER. The words above describe it all. It was completely non-stop, I’m STILL exhausted and recovering. But being around amazing and creative people will inject you with so much energy it’s jolting. *Sigh. I’m just a fashion lover slash college dropout who grew up in Vegas.. This is by far one of the most exciting highlights in my career to be honest.
Speaking of career… If you don’t know me too well, I’ve been working in the Retail and Fashion Industry since I was 15yrs old. A decade later, I’m lucky enough to have learned different elements of this cut throat industry. From retail sales to store management, from handling visuals for a single store to coordinating visuals + product placement for a region of 1o in multiple cities. From working design and managing domestic production for a brand to learning about running a business of my own. These last 10 years consists of hustling, failing, learning, and gaining respect for almost every aspect in the fashion industry. But trust me when I say I’ve gained so much more after NYFW.
In a matter of 7 days I’ve learned, experienced, and felt so many different emotions. So important that I’ve vowed to keep these moments close to me personally and professionally forever. Instead of posting a recap of the runway shows, events, and after parties – I’ll opt to sharing my personal/professional experience, thoughts, and my best tips to get you through one of the most challenging weeks ever. 7 days, 7 lessons, and 7 fits (cause fashion).
OUTFIT DETAILS: American Apparel Beret | ZeroUV Sunnies | Raf Simons Denim Jacket | Public Desire Boots | Chanel Boy Brick Bag
DAY 1 //SET GOALS & HAVE A FOCUS.
Though this is more of a pre-NYFW tip. This really occurred to me more during the first day. Once the anxiety passes and it all actually hits you… Welp, there’s no turning back now is there? Plan to arrive with a set of goals and a focus. What are you really here for? What do you want to accomplish? Know this and be ready to work for it.
For me, I made it a goal to really take it all in – observe, learn, and network. I’m grateful I was able to attend a few fashion shows but the connections and relationships I gained was the icing on the cake and can be for you too.
OUTFIT DETAILS: Alexander Wang Pullover | Alyx Studio Pants | Silence + Noise Jacket | YSL Heels | ZeroUV Sunnies | Vintage Gucci Clutch
DAY 2 //WEAR YOUR HATS. We all wear plenty of hats as Bloggers, Influencers, Creatives, etc. If you’re a one woman army like myself remember that you are responsible for almost everything this week. You are in charge of staying organized, prepping the outfits, picking up the packages, hair/makeup, emails, time management, meetings, scheduling shoots, modeling, editing, posting content, and so on.
Your multi-tasking hat will be your key during this week. Photos, videos, Post, repeat. Reply to emails and fuel your body with snacks/drinks between shows and meetings while in traffic. Be aware of your time and allocate it wisely – time is money honey.
OUTFIT DETAILS: Rochambeau Blazer | Public Desire Thigh High Boots | Chanel Boy Brick Bag
| ZeroUV Sunnies
DAY 3 //BE FEARLESS. We all go through our own personal fears but what we don’t realize is that fear can really limit us in living contented lives. It can stop us from progression and growth, and I can honestly say that I’ve been a victim of my own fears.
This tip is to encourage everyone in this industry to go into this and really own it. The first step is already done, YOU’RE THERE. Now it’s about having a good positive attitude. Don’t be afraid to go up to people and simply talk to them either. Whether it’s your fellow seat mates, a designer, celebrity, or another blogger who you’ve been following for years. Remember, its all about networking!
OUTFIT DETAILS: Native Youth 2 Piece Set | ZeroUV Sunnies | Adidas x Stan Smith Platform Sneakers
DAY 4 //STAY AWARE, DON’T COMPARE. Having this be my first time attending, I really learned to not take anything too seriously and personal. I reached out to so many companies and brands for potential partnerships and only managed to get 2 with the help of my agent (which I’m beyond thankful for). As for shows, I was only invited to 5 shows that took weeks prior to confirm. I must’ve spent days researching and reaching out to multiple PR groups and even the brands directly. *SIDE NOTE* The way your stomach feels after reading “Unfortunately we are over capacity” emails from Marc Jacobs and Jeremy Scott is just horrible. But remember, it’ll take a thousand “no’s” before that first “YES“.
& let’s face it, it’s hard to stop skimming through social media and not compare ourselves to what other larger scale Influencers/Bloggers are doing. It’s tough, but don’t let it consume you. Rather, stay aware of what’s going on in a business sense. For example, be aware of what companies are doing and who they’re working with and why. Study your market and what potential opportunities are out there. Slow motion is better than no motion, you’re only competing with yourself at the end of the day.
OUTFIT DETAILS: Billionaire Boys Club x HBO GoT Varsity Jacket |Native Youth Wide Leg Trousers | Top Shop Mesh Bodysuit | ZeroUV Sunnies
DAY 5 //BE HUMBLE. I wouldn’t want to open up about NYFW without a little juice… so here it goes.
While attending an event I couldn’t help but feel offended while I was having a conversation with someone who owned a online fashion magazine. After some small talk and before getting to formally introduce myself, she straight up asked “what’s your following like on IG?” – I was lowkey speechless but kept it cool and told her my numbers. She replied back with “Oh okay, that’s not bad..” and continued the conversation. At that point I just disregarded this engagement, excused myself, and moved on.
Fashion, style, make-up, hair, money, and most of all IG followers won’t turn your ugly personality pretty. Please don’t be that person that needs to fall back into the world – always remain humble. And if you ever go through a pretentious altercation like this, kill them with kindness, move along, and laugh about it later.
*Cues Kendrick Lamar – Be Humble
OUTFIT DETAILS: Carven Bomber Jacket | Tibi Skirt | American Apparel Bandeau Bra | Chanel Bag | Celine Sneakers
DAY 6 //LOOK FORWARD.
“Every year the women of New York leave the past behind and look forward to the future. This is known as Fashion Week.” – Carrie Bradshaw Thousands of people from all over the globe come together to celebrate one thing in common, FASHION. Remember to keep your eyes open because during this time of the year there is inspo everywhere. From the new trends on the runway to the street style outside the show. Be eclectic and open to everything you see. Celebrate it proudly and spread the love to likeminded creatives in the industry. Have fun with your looks, meet new people, and enjoy the concrete jungle.
OUTFIT DETAILS: Janey Lopaty Vintage Custom NYFW Tee | Relove Collection Denim Jacket + Jeans | YSL Heels | ZeroUV Sunnies
DAY 7 //STAY CONNECTED. Staying connected and building relationships really takes a lot of effort. Whether it’s new industry friends or PR/Brand contacts. The market is so saturated and to stand out and be memorable is important. Every little detail counts.. Send out thank you cards/flowers to those who really helped, supported, and believed in you. Send follow up emails to brands with quality content featuring their product that they can use on their social channels. Anything to show your good work ethic, passion, and dedication.
These tips were written specifically from my own experience, but can certainly be applied to any hectic week. I hope these have been helpful for you! xxxo JNELV